Aveda Opens First Australian Lifestyle Salon In Melbourne
Aveda™ expands its holistic philosophy of connecting beauty, fashion and well-being with the launch of its first Lifestyle Salon "Zucci” at David Jones, Bourke Street. Situated in the heart of Melbourne’s bustling shopping and fashion district, the spectacular new Zucci Lifestyle Salon is Melbourne’s latest destination for hair, beauty and wellness in one.
The two-level, 111 square meter location will offer a complete Aveda hair experience: a full-service salon, and retail area featuring Aveda’s plant-based hair care, skin care, body care and lifestyle products conveniently located at retail partner David Jones, Bourke Street.
For the busy person needing to look great and with precious little time, the Zucci Salon "Blowout Bar” can offer a 30 minute Blowout for only $50, that will make you look and feel great for that special lunch date, business meeting or night out.
The Zucci Lifestyle Salon opens with long-time Aveda partner, Rocco Petrucci renowned Melbourne hairdresser and owner of three Melbourne salons.
Petrucci says "The David Jones’s salon is designed around the idea that in a standalone salon you have passing foot traffic and road traffic. We wanted to have DJ’s foot traffic throughout the reception area peering into the salon while our guests didn’t feel on show. This is achieved through the use of glass walls with graphics, placement of reception desk, retail display and the salon area having an island styling station providing a sense of privacy. The basin area is recessed behind a wall where guests experience relaxing mini facials, botanical hair treatments and gorgeous hair services on shiatsu massage basins all with the aroma of Aveda products”.
Zucci and Aveda, together with David Jones have created a salon that fuses technical expertise in hairdressing with wellness and environmental responsibility—providing guests with a holistic experience.
David Jones Lifestyle Salon is split over 2 levels, the ground floor Blowout Bar, two styling stations and retail area and the level 1 salon with 12 styling stations and 4 basins. The design of this salon had to fit several requirements: Provide for quick styling needs of busy city shoppers and workers Create an environment for guests to have their hair done without feeling exposed Display products where guests could feel free to touch, smell and have sensory rituals Have DJ’s shoppers walk through level 1 salon reception and retail area on their path to other parts of the store.
Aveda’s Zucci Lifestyle Salon seamlessly merges the brand’s environmentally sustainable design principles with authentic craftsmanship. The project was conceived of and executed with materials that fully respect Aveda’s environmentally conscious design principles.