Britomart Precinct - It’s got the Cool Factor!

Britomart, one of New Zealand’s most exciting retail developments, is taking place in Auckland’s CBD. With High Street and Newmarket having held the retail crown for years, that is all about to change. Suddenly the tide has turned for the better! with Zambesi, WORLD and Kate Sylvester all relocating to Britomart from High Street to open flagship stores on Tyler Street, adjacent to Takutai Square.

All three stores are on the ground floor of the 1970s Seafarers Building, which has recently undergone a facelift and extensive street-level renovation. Their Tyler Street neighbours include action sports apparel Co-Lab, popular Japanese restaurant Ebisu and bar Tyler Street Garage.

"We’re excited about refreshing our flagship image. There’s the excitement of something new and happening in the city, of developing something special for Auckland. Says Zambesi co-owner Neville Findlay,

"The building itself offers a lot of inspiration – its history, the lovely stud height, lots of concrete, the outlook onto the water. And I like the proportions of Tyler Street – it has the opportunity to become a compelling and intimate street.”

"WORLD has always been a brand that looks forward, and we believe the future of high fashion retail lies in the historic Britomart precinct,” says Francis Hooper, who co-founded WORLD in 1989 with designer Denise L’Estrange-Corbet.

"WORLD is a luxury fashion brand, and it’s imperative that we’re amongst like-minded brands and business owners who understand the concept of boutique retail shopping. We can’t wait to begin a new chapter of luxury retail here in Auckland’s most innovative fashion precinct.”

One of New Zealand’s most respected hair salons, Ryder, has confirmed it will open its new studio at Britomart in late May. Ryder is relocating its long-established Bowen Ave studio to Charter House on Customs Street East.

"After more than 12 years in our lovely space atop the hill, we feel it is time to move on, so we are leaving to set up a new home down in this vibrant and rapidly developing precinct,” says Greg Murrell, founder and creative force behind Ryder.

"We are really looking forward to creating a brand new salon alongside Britomart’s great retail shopping, cafes and restaurants, and to being part of a community that has a lot going on.”

Greg is well-known for his extensive portfolio of editorial photography and fashion show work, including a long-standing creative relationship with Zambesi.

Kathryn Wilson has opened her first little pop-up boutique taking the form of a perfectly scaled shoe box. The fresh white space – with Kathryn’s own shoe design sketches on the floor – is the ideal gallery for the brilliant colours and sculptural shapes of the shoes, ranged reverently on minimalist shelving. Kathryn is New Zealand’s most successful shoe designer, with boutique production houses in Italy, Spain, Portugal and China supplying 75 retailers across New Zealand and Australia.

Ted Baker London has finally arrived on our shores and New Zealand’s only Ted Baker store is right here at Britomart. Ted Baker’s combination of classic British style and quirky detailing has won it a loyal following of fashionistas worldwide and true to form, delivering a shopping experience as unique as the brand itself.

At the new M.A.C. Cosmetics store, don’t be surprised to find yourself browsing alongside New Zealand’s top professional makeup artists. They’ll be stocking up on the essential tools of the trade, choosing from over 250 high-quality M.A.C PRO formulations, colours and finishes, designed to deliver in the demanding backstage and studio environments.

As the Britomart Precinct slowly comes to life, expect the unexpected as Auckland finally comes of age and steps up to become a fashion destination comparable with Sydney and Melbourne.