ghd reveals the eclipse!
We were thrilled to cross the Tasman to take part in one of the biggest and most anticipated launches since the first ever ghd styler took place, as ghd unveiled its new generation styler: ghd eclipse!
Held on the rooftop of the Museum of Contemporary Art, down in The Rocks, we were treated to one of Sydney’s best views and an exclusive preview of this game changing styling tool. ghd Managing Director Lino Sinni welcomed guests, citing ‘the most important innovation from ghd since ghd launched 12 years ago. This is a gamechanger’.
Host of the evening, Lisa Wilkinson, from channel 9’s Today show, unveiled the ground breaking patented technology in an exclusive pre-recorded interview with ghd Global CEO Paul Stoneham and ghd Chief Technology Officer Dr Tim Moore, who lead the creation of this innovation at ghd’s research and development centre in Cambridge over the last three and a half years.
ghd Ambassador Jayne Wild also shared her experience trialling this stylemaking, rulebreaking,gamechanging styler, ‘ghd eclipse has gone above and beyond anything before it and opened up a whole new world of hair styling. Any style, any hair type, it will revolutionise styling for women everywhere, even those with hard-to-tame hair.’
We were then all invited to be amongst the first in the country to experience eclipse with Jayne and the ghd Guest Artist team, which included our own Sara Allsop, watching and trialling eclipse to create flawlessly sleek styles on some of the most challenging hair types.
The celebrations continued on in style with renowned Sydney DJ Duo, Strummer, and stunning models showcasing the transformational power of ghd eclipse®. There were some very big smiles as guests left with ‘Goodie Bags’ containing their very own eclipse styler!
ghd eclipse® will be released to professionals first at a road show reaching capital cities in Australia and New Zealand throughout March.