BRITs Awards - Fudge Backstage Spa hair partner!

Professional cult hair brand Fudge was the official Backstage Spa hair partner at this years BRITs Awards, held on 20th February in London and broadcast live. Fudge hosted BRITs nominees, award presenters and VIPs in a specially created pop-up salon at The O2 Arena.

A team of stylists led by Fudge creative director John Vial provided cutting and styling services to a host of music glitterati. The salon provided a full service for both rehearsal days through to the BRIT Awards on Wednesday 20th February.

Fudge creative director, John Vial, said: "The BRITs is the perfect partnership for Fudge. We’re excited with our team at the Spa and to be given the opportunity to work with the world’s leading musicians. Fudge chooses to work with brands and personalities we feel truly embody our own identity. This can be seen in our collaborations with Lady Gaga and hair stylist Charlie Le Mindu.

Some of the biggest names in British music turned out at London’s 02 Arena to recognise a host of national and international stars for their achievements over the last year. Rock band Muse kicked off the show backed by a 60-piece string section with a stellar performance of their song Supremacy.

Other performers on the night included Justin Timberlake, Taylor Swift and One Direction who picked up the ‘Global Success Award’. Emeli Sande closed the ceremony with a medley of her tracks ‘Clown’ and ‘Next To Me’ Emeli Sande was the big winner on the night taking out ‘Best British Female Artist’ and ‘British Album of the Year.’

This Year’s Winners Are:

Best British Female - Emeli Sande

Best British Group - Mumford and Sons

Best British Breakthrough - Ben Howard

Best British Male - Ben Howard

Best International Female -Lana Del Rey

Best Live Act - Coldplay

Best British Single - Adele - Skyfall

Best International Group - The Black Keys

Best International Male - Frank Ocean

British Album of the Year - Emeli Sande - Our Version Of Events

Global Success Award - One Direction