TONI&GUY celebrates its 50th Festival at Knebworth House
TONI&GUY celebrated its 50th Festival at Knebworth House on the 8th September. The festival was a world first for hairdressing being the only Festival ever to be held by a hair brand. The festival had two key stages the first of which entertained the crowds with up and coming acts such as Joel Bailey. The main stage held the big event with crowds of over 4000 hairdressers being led in to the arena by a The Heavy Cavalry and Cambrai Band.
The festival goers were then caught up in whirl wind of performances and presentations with acts such as Beardyman, Iggy Azalea, Labrinth and Tinchy Stryder taking to the stage. The presentations interspersed each performance with the History show kicking things off. International Artistic Director Efi Davies headed the team and recreated iconic looks from each decade of TONI&GUY with the infamous veil taking to the catwalk having not been seen since the 1970s.
Following this up, Pinar Necati and her team created a homage to the London Fashion Week looks TONI&GUY have populated the catwalks with since becoming official sponsors in 2005. Next up was the label.m Professional Haircare collection presentation, Richard Mannah, label.m International Artisitc Director, flew in from New York to head the team for this achingly cool collection.
The TONI&GUY 50/50 collection then stormed the runway. The collection took inspiration from the past fifty years but looked to the future of the brand with new iconic cuts and colours taking centre stage.
To celebrate 11 seasons working backstage with the infamous brit-cool designer, Giles couture dresses floated down the runway with each look paired with the original show hair from the season it was created.
Avant garde specialists Indira Schauwecker and Chie Sato headed up a runway show that used painstakingly technical hair creation and skill to present ethereal other worldly looks.
The show ended with representatives from all 46 countries TONI&GUY is present in, taking to the stage led by the The Heavy Cavalry and Cambrai Band and waving their countries flag with pride. Then it was on to the after party and an evening of festival fun at the onsite fun fair and rides.
Sacha Mascolo-Tarbuck, Global Creative Director, says "50 years is an impressive achievement for any brand and I am particularly proud to say that it is through my father’s hard work and dedication to every salon that we are still here today. This festival was all about paying respect to what has been but also looking firmly forward to the next 50 years and what they will bring.”