La Villa Hair & Beauty - 2014 Kitomba New Zealand Salon of the Year!

On the 9th November the 2014 Kitomba NZARH Business Awards were held at Shed 6, Wellington on Sunday night in front of 380 guests. La Villa Hair & Beauty was named a finalist in an impressive five categories: Kitomba Excellence in Marketing, 2Degrees Employer of Choice, Wella Fastest Growing Salon, H&B Boutique Salon of the Year (WINNER) and Schwarzkopf Business Stylist of the Year (WINNER).

La Villa Salon owner, Kristal Sargent said, "Entering the Kitomba NZARH Business Awards is one of the most, empowering, positive and emotionally fulfilling things that I have ever done. Winning has given me a massive sense of achievement, appreciation for my staff and reinforced my love of the New Zealand Hairdressing Industry. I entered these awards to gauge where my business stood within our industry, and to push myself to grow and achieve the very best that I could for my brand.Opening yourself up to scrutiny and being compared to your peers is both uplifting and challenging at the same time. This is a healthy thing to do if you want a true reflection of your business, and a reason to push for success.”

In announcing La Villa Hair & Beauty, principal awards sponsor CEO of Kitomba, Tom Murphy, said,

"La Villa Hair and Beauty put forward a stunning presentation with exceptional results that connected us to the client’s journey and experience. With a crystal clear vision and clear business savvy, La Villa is destined to enjoy sustainable growth and profitability. All New Zealand hair salons should look to La Villa as a template for business success within this tough and competitive industry.”

Morph Hair from Hamilton had a prize-winning night too, collecting L’Oreal Professionnel Grand Salon of the Year, Wella Sustainable Salon of the Year and Kitomba Excellence in Marketing. In determining the winner of Wella Sustainable Salon of the Year, the judges said Morph Hair has an intelligent, well thought out and measured approach to the social, environmental and financial sustainability of its business, along with some incredibly creative ideas. With awareness of the challenges faced by the hair industry and a clear plan in place, this salon includes their clients, team and wider community on the journey.

Morph Hair salon owner Dave Rogers said, "Winning three Kitomba NZARH Business Awards reflects the importance of continually striving to get all the ingredients just right. Having a team that love their craft and love people is vital to sustainable success. Our involvement with other salons and hairdressing gurus such as Michael Beel and powerhouse, Mana Dave has contributed hugely to our fashion focused direction with our craft being at the fore of our customer experience. We can take away almost all of the ingredients of our business and still have a business of some sort, but without our clients we have nothing.”

A big theme to emerge from the Kitomba NZARH Business Awards was a resounding rejection of the trend to use discount-buying sites to attract new clients. Past Business Awards winner and a judge of the 2014 awards, Biba Salon owner Belinda Robb commented,

"There is a rise in salons competing purely on price, believing that in order to fill seats they must offer discounts and cut-price deals. These salons have given birth to a whole new breed of client: the hunter of a deal, a bargain. They come to the salon wanting the most for the least and know no loyalty. They are swayed by the next salon offering the next deal. This kind of activity is damaging our industry and it really breaks my heart! Safe just to leave you with the simple message: if you care about the future of your business, don’t do it!”

Dave Rogers added to Ms Robb’s sentiment, "We want people to come to us to see and share in our passion for creating beautiful hair and big smiles, not because they got some cheap and nasty deal off the Internet. It just doesn’t sit well with me that you can have someone that had been supporting your business for years sitting next to someone that’s paying half the money, and will likely not return because they’re looking for the next deal.”

These messages received a resounding applause from the 380 Hair Industry heavyweights in attendance.

FULL LIST OF AWARD WINNERS ANNOUNCED ON THE NIGHT:

Schwarzkopf Business Stylist of the Year: Kristal Sargent, La Villa Hair & Beauty, Lower Hutt

In this award, judges are looking for an all-round stylist with clear passion for their business and industry.

Wella Sustainable Salon of the Year: Morph Hair, Hamilton

In this award, judges are looking for a business with sustainable practices that are an integrated part of their everyday business.

Wella Fastest Growing Salon: Common Thread, Pukekohe

In this award, judges are looking for a business that is in serious growth mode. Growth in revenue, client numbers, client spend and ultimately profitability.

2Degrees Employer of Choice: Hair Scene Hair & Beauty, Whanagaparoa

In this award, judges are looking for a clear workplace culture where staff feel nurtured, training is a priority and everyone wants to work for them.

Kitomba Excellence in Marketing: Morph Hair, Hamilton

In this award, judges are looking for a business with a unique brand, that demonstrates planning, innovation, creativity and results.

H&B Boutique Salon of the Year: La Villa Hair & Beauty, Lower Hutt

This award is for salons with an annual turnover up to $600,000. In this award, judges are looking for a results-driven business with all-round strong KPIs.

L’Oreal Grand Salon of the Year: Morph Hair, Hamilton

This award is for salons with an annual turnover exceeding $600,000. In this award, judges are looking for a results-driven business with all-round strong KPIs.

JustBookMe Best New Entrant: Protégé Hairdressing, Wanganui

In this award, judges are only looking at first-time Business Awards entrants and from these, the all-round strongest entry of all first time participants.

Kitomba NZARH New Zealand Salon of the Year: La Villa Hair & Beauty, Lower Hutt

This award goes to the top scoring salon from Grand and Boutique Salon, Excellence in Marketing and Employer of Choice.