ghd support New Zealand Breast Cancer Foundation

ghd has raised $18 million*for breast cancer charities across the globe with annual pink limited editions over the past twelve years. This year they want to raise that number to $20 million by donating money from every electric pink purchase to breast cancer charities.

This year around 1.7 million women across the world will be told they have breast cancer. That’s three women every minute who will experience this life-changing and daunting diagnosis. Then add the prospect of losing your hair to chemotherapy and the serious consequences that this can have on self-esteem and confidence. As if breast cancer wasn’t bad enough already.

To support The New Zealand Breast Cancer Foundation, ghd have partnered with women who have been through breast cancer and the biggest names in the fashion and beauty industry, along with expert advice from Breast Clinical Nurse Specialist Denise Flett.

Offering styling advice for women recovering from treatment-related hair loss, the tutorials cover everything from how to tie a glamorous 70s headscarf and ‘hack’ a shop-bought wig, to the more unexpected elements of hair loss - such as drawing in eyebrows.

Evangelia Henderson, New Zealand Breast Cancer Foundation, Chief Executive "Many women tell us that losing their hair was one of the lowest points of their breast cancer treatment. These tutorials, with practical and expert tips to ease the transition through hair loss and regrowth, can empower women to feel as ‘normal’ as possible at a time when their lives are being turned upside down”.

  • Ask your hairdresser to trim your wig to suit your face shape
  • Wear a wig cap to protect your sensitive scalp and keep your wig in place
  • Natural hair wigs can be washed, blow dried and heat styled like your own hair

Zoe Irwin – ghd UK Ambassador "Often the hair that we lust after like Beyonce’s new curl or Jessie J’s crop cut is all wigs, so don’t be scared of wigs. Synthetic wigs are a great starting point and are used a lot as the price point is so fantastic. However, you need to get rid of the synthetic reflection and shine; use some dry shampoo or eye shadow to give a natural looking root and around the hairline.”

Zoe’s Tips:

  • Mimic eyelashes by pressing your mascara wand against the edge of your eyelid
  • Define eyes by adding a flick with liquid eyeliner

Without eyelashes, your eyes will water more. Waterproof eye makeup will last longer.

Sophie Beresiner – Beauty Editor, ELLE UK "If you lose the hair on your eyebrows, you can easily recreate fine hair-like flicks with an eye-pencil and go over the top with a bit of powder or shadow to blend it into your skin. It’s about defining your eyes; that’s what makeup is for!”

Sophie’s Tips:

  • Avoid heat styling and colouring your hair in the first six months after treatment
  • Stimulate growth by brushing your hair with a soft-bristle brush

A diet rich in calcium, vitamin D and Omega 3 is great for strong healthy hair.

Adam Reed – ghd Global Ambassador "When your hair starts to come through you will find that it’s uneven. If you had straight hair it might be tight coarse curls or if you had curly hair it might be straight; this is absolutely normal and it’s your new normal! You’re going to have short hair, shoulder length and long hair – plan that journey and embrace that change”.

Adam’s Tips:

  • Go for cooler, breathable fabrics like linen, cotton or modal
  • Pair with a bold lip or statement earrings

Take inspiration from fashion icons like Bianca Jagger and Tabitha Getty

Lily Russo – Fashion Editor, Grazia "See a scarf like another accessory and work the rest of your wardrobe around it. The best thing you can do is embrace it and actually make a fashion statement with it – owning the look”

YOU ARE NOT DEFINED BY YOUR HAIR tutorials are now live on

Further links to The New Zealand Breast Cancer Foundation web pages can be found at