Local hair care brand Holistic Hair set to go Global!
It’s a little over 10 years since Holistic Hair, a range of natural hair care products, first entered the New Zealand market. Founder, Trichologist and hair stylist Nigel Russell developed the first Holistic Hair products in response to a growing need in the market. Many of his clients at the time, suffered from either sensitivity to synthetic chemicals, scalp complaints or hair disorders and were unable to find safe & effective solutions.
With a qualification in Trichology and a strong belief in the power of natural remedies, particularly aromatherapy, Nigel set out to create products that provided the relief and results his clients were looking for. Today Holistic Hair has secured its place in the market with its range of cleansing, conditioning, extra care and styling products that are natural, exclusive and high-performance.
From the beginning Nigel leveraged his credentials in Trichology, the study of scalp & hair disorders, and his career in hair styling to set Holistic Hair apart from other brands. His in-depth understanding of the physiology of the scalp and hair, combined with an interest in aromatherapy, inspired his formulations. His new and innovative products were well received by customers seeking customised solutions with a more premium feel.
The use of the word ‘Holistic’ in the brand name was carefully chosen and today, remains a core value and philosophy of the company. The concept of holistic health underpins every aspect of product development from the perspective that the physical, mental, social, and spiritual aspects of a person’s life should be viewed as an integrated whole. Holistic Hair believe in the symbiotic relationship of inner health to outer beauty.
In keeping with its holistic philosophy, natural ingredients are core to each of the solutions in the product range. Holistic Hair could rightly state it has always been ahead of the market. Consumer insights show the market for natural products is growing as shoppers become increasingly aware of the harm that certain ingredients pose to their health. People are spending the time to research ingredients before they purchase and are becoming as attuned to what they put on their body as inside it.
Similarly, plant ingredients are receiving increased attention from research and science organisations who are investigating the positive health benefits and providing evidence of this through scientific studies. Holistic Hair give priority to plant-based ingredients, from renewable resources, that are biodegradable and not harmful in terms of health and environmental safety.
Substantiation of product safety and claims made by brands are very much under scrutiny today. Holistic Hair is a member of the Cosmetic, Toiletry and Fragrance Association of New Zealand, an organisation that demands members uphold ethical standards and compliance with all relevant legislation. In creating specialist hair care products it is a requirement to ensure the safety of a product before it goes to market. Holistic Hair have processes in place to ensure every ingredient is checked for safety and the product has been trialled before it reaches the shelves.
‘All products are created with the intention to improve wellbeing and packaging is kept to a minimum including the use of recyclable BPA free plastics. Partners and suppliers to the brand must uphold Holistic Hair values in traceability of ingredients and sourcing with ethical practices.’
In 2015, Holistic Hair acquired a new management team. With a strong understanding of the health & beauty market, specifically natural hair care, the team have a goal to take Holistic Hair to a wider audience both locally and globally. A recent re-brand with new packaging has been the first steps in the brand evolution. New research has also been conducted into the rapidly changing scalp & hair care market, in line with the results of this research new products will be launched featuring innovative new ingredients to meet further needs. Holistic Hair holds a vision to focus on innovation underpinned with science and scientific evidence to meet emerging needs and provide a further point of difference from competitors in the market.
What can you expect to find in the range if you support and stock this sensational New Zealand brand?
The core shampoo & conditioner products include ‘Pure’ shampoo & conditioner featuring Aloe Vera, Manuka Honey and Vitamin E. For delicate scalps and those with finer hair the ‘Sensitive’ shampoo and conditioner offers essential oils of Lavender, Chamomile & Neroli with Apple Cider Vinegar. Finally the ‘Hydrating’ shampoo & conditioner combines a unique blend of Avocado, Geranium & Palmarosa oils. In the Extra Care category star products are the Essential Scalp Spray offering support for normal hair growth, a Scalp Treatment Oil and a Leave-in Finishing Rinse for sensational shine. With a pipeline of new products in development the Holistic Hair range is set to capture local & global attention!
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