ghd pink campaign ‘ink on pink’

To celebrate 15 years of supporting breast cancer charities, ghd have collaborated with tattoo artist David Allen to create an original design based on his acclaimed work in concealing mastectomy scars. Join the fight against breast cancer, with $20 from every ghd ink on pink limited edition styler sold going to the Breast Cancer Foundation NZ.

ghd chose Grace Lombardo, a real-life hero, to raise awareness to their collection with David Allen. Grace, mother of 3, was diagnosed with Breast Cancer in 2016, at the very young age of 35. She went through a double mastectomy and reconstruction, and in 2017, she trusted David Allen to conceal her scars and enable her to take back some of the control that cancer took away from her. Grace is sharing her story in the name of so many other women who have been through the traumatic experience of breast cancer.

To celebrate the 15th year anniversary of their pink campaign, which to date has helped raise over $15 million for breast cancer charities globally, ghd have partnered with Chicago-based tattoo artist, David Allen. For almost ten years now, David has made his mission to help women reclaim their femininity after breast cancer by concealing their masectomy scars with beautiful floral design. With your support, ghd’s goal is to raise a further $1 million this year with the latest “ink on pink” collection.

“lf you think of stylists and the time they spend with their clients – the validation that happens when you hear someone’s story, when you’re listening, when you’re present… That matters. There’s healing in that.”- David Allen

#ghdpink #MyTattooMyStory #inkonpink