After 47 years in hairdressing Jo Morshuis of HeadQuarters Hairdressing Group has decided to retire.
The business has been sold to her granddaughter Jamie Copeland, so it will remain in the family!
Jo left Waitaki Girls High School when she was 15, to start work at a salon in Dunedin. In 1972 she bought her own business at 181 King Edward Street, South Dunedin, and called it Salon Caprice. (This is now South Dunedin Express Cut & Colour.
After running a successful salon with a staff of 10, in 1980 she decided to expand and give other stylists working with her, the opportunity to manage. This lead to ownership of multiple salons in Dunedin, Mosgiel and Christchurch under the Headquarters name, until they established the licensee model which saw them transfer to individual ownership, but remain in the Headquarters group. With this current model, Headquarters Hairdressing salon in the Centre City Mall, Dunedin is the flagship salon of the group.
In 1989 Headquarters set up Southern Salon Supplies supplying to other salons in the local area. Southern Salon Supplies has now grown to include branches in Christchurch, Wellington and Hamilton. This growth in the Southern Salon Supplies business has enabled them to take on internationally based industry suppliers and establish the foundation for a much wider distribution network throughout New Zealand.
In June 1991 New Zealand’s first shampoo shop ‘The Haircare Market’ was established providing professional advice with salon professional product to the public, enabling them to look after their own hair at home. The Haircare Market brand is partnered with Express Cut & Colour in the Meridian (Dunedin) and Bush Inn (Christchurch) licences. The Hair Care Market was one of the first online stores, which they embraced social media marketing for this and the salons.
Headquarters Hairdressing’s slogan is ‘You have the hair, we have the expertise’. In 1994 Jo established Headquarters Hairdressing Training School, which became known as Headquarters Hairdressing Academy. The Academy was registered and accredited with New Zealand Qualifications Authority and provided high quality industry training until 2010.
In 2003 the Headquarters ‘HQ Hair Express’ brand was started – a no appointment cutting salon which is currently situated alongside their full service salon. In 2004 ‘Express Cut n Colour’, was established a new concept in hairdressing with cut and colour services – and a no appointment salon.
According to Jo the success of the group is largely due to its team members and the skill and dedication of its managers. Says Jo “I’ve loved the 52 years being part of this dynamic industry. I’ve travelled all over the world, Europe and Asia and the Americas and South Africa–most of the trips with hairdressing colleagues as we looked at what others were doing and what we could do better. Now with all of that in the past (almost), I’m looking forward to playing more golf and spending more time with husband Jac.” .
We wish Jo and her family the very best for the future and may she enjoy a fabulous retirement. We also congratulate Jamie on becoming the new owner of HeadQuarters Hairdressing Group and wish her every success in her venture!