ELEVEN Australia Launched their brand-new collection ‘Alice Springs’ onstage at Salon International the hair industry’s biggest trade show, with visitors attending from all over the world.
Bringing this collection to life on the HJ stage at Salon International in London was a star-studded line up…
Co-founders of ELEVEN Australia, Joey Scandizzo 4-times winner of Australia Hairdresser of the year and internationally renowned photographer and creative director Andrew O’Toole were joined by Education Ambassador Melvin Royce Lane.
“Set in the beating heart of Australia’s red centre, we celebrate the movement, vastness and colours of Australia’s stirring landscape in our new campaign, Alice Springs. Encapsulating the vibrancy and boldness of each look from our Alice Springs campaign encompasses elements of texture, movement and fluidity found in Australia’s desert. Think effortless bends, lived-in textures and structural shapes!” Said Joey Scandizzo.
Joey and Andrew were first to the stage to introduce the brand and explain that since they were at Salon International 5 years ago, ELEVEN Australia is now available in over 30 countries.
Showcasing the amazing product range on 3 models inspired by the Alice Springs collection was two of the latest UK salons to take on the brand, REN:U by Leighanne Regan and LAB HAIR by Steve Robinson, along with Melvin Royce Lane.
Leighanne said; “I was looking for a brand that fitted in with my salon, that my clients would want and that was different. I found a lot of my clients were buying hair products from Instagram, so I needed something that would capture their attention and that works.”
Steve Robinson explained “Since taking on ELEVEN Australia my retail has risen by 67% and we’ve not had to sell a thing. The products have sold themselves.”