ghd introduce the world’s first SMART Styler the Platinum +

ghd platinum + launch

On Monday 6th August ghd hosted a special media event at The Cloud Mezzanine, showcasing the eminent release of the world’s first ‘smart’ styler, the ghd Platinum plus.

The ground-breaking innovation has taken ghd scientists five years to perfect. The new ultra-zone predictive technology can sense the thickness of your hair, section size and speed at which you are styling and then adjusts the power accordingly. 

This means more effective control of heat for the best results and healthiest conditions for your hair. The infinity sensors also monitor the hair an incredible 250 times per second to ensure the temperature remains at the safest number of 185 degrees. It also boasts the fastest ever heat up time, ready to style in 20 Seconds.

After an introduction and welcome from Ludovic Dellazzeri Managing Director ghd ANZ, a panel consisting of Sarah Allsop Dharma, Greg Murrell Ryder, and Trudi Brewer from Beauty EQ, fielded questions about the new Styler.

We also heard from (via video presentation) Dr Tim Moore, the Vice President of Smart Devices for ghd who created the amazing ghd lab in Cambridge UK where they develop all of the products. 

“We’ve taken sensing and heating technology to the physical maximum with platinum+.

By having a sensor which covers the whole area of the heater, and algorithms which smartly predict what the heater needs to do next, this straightener can ensure definitive styling longevity and shine, without the damage.

It is the ultimate hair styling tool.”

Dr Tim Moore.

Adam Reed ghd Global Ambassador says: “ghd has just made the best straightener even better! The thing that I love most about ghd platinum+ is that it features the most incredible SMART technology that adapts to every individual’s hair needs and this has made styling so easy for me. No matter whether a client has super thick hair or incredibly fine hair, I know that by using platinum+ I will get a consistent result and a beautifully smooth finish across every hair type.”

The ghd platinum+ styler has an RRP of $380 and will be available from Monday 3rd September. 

Guaranteed to be so reliable it comes with a 3 year warranty for peace of mind.