ghd hosted an international, continuous 12-hour event which explored the possibilities of infinite styling without damaging hair. This innovative concept showcased the infinite styling possibilities of the ghd range of hair tools, in conjunction with the launch of the highly anticipated Christmas collection, Nocturne.
The breathtaking Opera House Foyers were transformed into a hub of activity, playing host to 10 of ghd Australia & New Zealand’s most experienced hair artists, alongside an exceptional line-up of models who had their hair styled for the event, whilst being captured via a super photoshoot, that was revealed later in the evening.
ghd Managing Director, Ludovic Dellazzeri, said that the day was an inspiration to many, utilising ghd hair tools whilst exploring the beauty of contrasting hair styling. “The fact that we aligned with our global team in the United Kingdom, to bring to life the idea that styling with ghd holds the secret to creating limitless hairstyles is an incredible once off event.”
The day was full of incredible highlights, including live-crosses to the ghd UK team, who were also partaking in the 12-hour event internationally at the same time, while sharing their infinite styling results. Special guest ghd Artist, Uros Mikic was chosen to represent Australia & New Zealand in the UK event.
Richard Kavanagh lead the ghd team in Sydney and hosted Brad Lepper, from New Zealand as a special guest and as he offered his expertise and wisdom to the stylists throughout the day. The event transformed from a styling session in the daytime into an elegant soiree with an array of media, salon owners and VIP’s in attendance in the evening.
“I am extremely proud to play a role in bringing to life this concept where possibilities of styling with ghd are limitless,” said Richard Kavanagh, ghd Australia & New Zealand Creative Director.
“This super shoot is unique in its ‘no brief, brief’ because creative direction of a shoot is generally controlled with clearly defined guidelines. Our ghd Artists explored infinite styling by creating beautiful looks every hour as they style, style, and style again.”