L’Oréal Professionnel NZ is excited to announce that actress and social media personality Grace Palmer is their new local ambassador for the brand. Grace Palmer currently has 86K followers on instagram and 41,243 people follow her facebook page.
The 23-year-old actress from Christchurch started her acting career on local drama Shortland Street. She has also appeared on Australian soap Home and Away, with her big break coming last year when she landed a leading role in Adrift, her first Hollywood movie!
Grace is the first local celebrity hair muse to be appointed for the Parisian professional colour brand in New Zealand. Grace will feature in L’Oréal Professionnel brand advertising such as point of sale, digital advertising and social media across salons nationwide.
Across the year-long ambassadorship, Grace will undergo three different colour transformations, which will all incorporate one of L’Oréal Professionnel’s latest colour trends.
When asked on the ambassadorship, Grace says “I’m so privileged! I’ve always had copious amounts of hair… far too much for one head, and L’Oréal Professionnel have taught me what to do with it. I’m so excited to work with their incredibly talented team”.
L’Oreal Professionnel artist Zoe Clark owner of INCO Studio in Ponsonby, Auckland used the No-Damage Colour* by INOA service, L’Oreal Professionnel’s answer to the needs of woman, As part of her first colour transformation.
INOA is a revolutionary colour service which is ammonia-free, and contains a 60% oil formulation to leave hair feeling conditioned and hair quality visibly improved.
More than ever, women are searching for the latest hair trends and want to know how to get it, without compromising hair health and condition.
As a trend leader in the colour space, L’Oréal Professionnel is proud to unveil the seductive and new bronzing colour story through the brand muse Grace, with her luminous bronze-inspired look created with INOA.
Just as bronze make-up can showcase your tan, your hair colour can do the same. Hair bronzing can bring warmth and interest to all shades of hair, enhancing your colour, instantly softening the skin tone and illuminating both the hair and face.
Grace was a natural choice for the ambassadorship given her strong love for the brand. ” I first began using L’Oreal Professionnel products when I was transitioning from blonde to brunette, and there stemmed my appreciation for the brand.
Every product does exactly as it says, and my hair has never been healthier. I rarely need to style it (thankfully, because I’m a bit useless) as it naturally falls with enough bounce and body”, Grace comments.