Over 1,000 hair professionals attended the first ever Joico Global Destination Education Event in Punta Cana, Dominican Republic in January. They came from 28 countries around the world including Canada, U.S.A. as well as from Belgium, Australia, Norway, Sweden, Brazil, U.K., Costa Rica, Germany, Netherlands, Malta, New Zealand, Panama, and Ireland. Smaller groups came from Mexico and France and from as far away as Japan, Hong Kong and South Africa.
The first day consisted of joi-ous smiles and bienvenue hugs and a big welcoming party topped off by a wonderful fireworks display over the water that could rival any city’s new year’s eve! After Sara Jones, Joico General Manager welcomed everyone on board, Joico Global Destination Education 2018 erupted into an extravaganza of hair delight with amazing hair show by the iconic Vivienne Mackinder!
Education classes were held every day from 10 am – 12:30 pm. Included was JOI-COLOR YOUR WORLD which featured colour techniques by David Murray and Ryan Nicoletti-Dowd followed by Joico Celebrity Colourist Denis de Souza, Joico Guest Artist-Canada Melissa Duguay, and Joico Guest Artist Zöe Carpenter who showcased shiny and healthy, ready-to-wear colour looks in a soft red, a sun-kissed sombré and a beautiful blonde.
Richard Mannah impressed with his presentation of high-end cutting techniques and disciplines that translate to wearable, trend-conscious styles. He broke out his styling as well, so onlookers understood the interplay he weaved between the cut and the finishing. Richard’s photographer-turned-magazine publisher brother David Mannah, was invited on stage for a quick 1-2-3 on taking a proper photo and the benefits of a traditional photo-shoot in the selfie-era.
The SOCIAL + CELEBRITY PANEL was a chance to hear first-hand from artists, about their careers and gather insight on how they made it big in their respective lives. The panel, comprised of Larisa Love, Jenny Strebe, Denis de Souza, Ricardo Santiago, Phil Ring, Olivia Smalley & Marisa Marino and audience members got to hear advice, tips and funny stories about their individual roads to attaining their success, as well as getting the scoop on their favourite apps to use for social media success.
But it wasn’t all about classes and techniques…After all it was Punta Cana! There was plenty of down time every afternoon and evening to let loose and ‘en-joi’ with after-parties every night at the Cuatro restaurant and bar lounge on the beach. The 2nd night featured an epic Fashion Rocks Hair Show where artists like Ben Mollen, Larisa Love, Phil Ring, and Ricardo Santiago rocked the stage, ending with stellar performances of classic rock anthems by a live band that brought the house down!
New Zealand had a small but vibrant contingent which consisted of Sara Allsop & Jock Robson from Dharma. Felicity Bruce from Cocoon Hair, Timaru, John, Ann & Jacquelyn Maroulis from Salon Villair, Wellington and Alli & Julianna Barton also from Salon Villair, Wellington.
We caught up with Felicity from Cocoon Hair, Timaru to get her impressions of the Big Event…
Wow! All the way from Timaru to Punta Cana! How did it feel to be part of the New Zealand contingent? The whole week was full of ‘pinch me’ moments, it was surreal!
Was this your first time to an international event of this type?
I have attended Hair Expo annually for 10 years but this is the first time meeting so many hairdressers from so many countries! 28 countries! I tried to meet as many people as possible, I wanted them to know where Timaru, NZ is and now they do! They were so amazed that the antipodeans had made the trek!
Describe the atmosphere was it what you had imagined?
There was a vibe of ‘connection’. Melia Caribe – The Level was ‘ours’ for Joico GDE so everyone said ‘Hi’ and it was so easy to start conversations about what we are most passionate about, Hairdressing!
Talk us through the educational part, what exciting new tit-bits did you manage to glean from the trip? I was really inspired! Each guest artist was a true industry expert, they had their own special tips and tricks and they shared everything! There was everything from fashion colour work, social media to how to unlock creativity. I felt this approach to education was very motivating, you were given a lot of time to marinade ideas and techniques while you were relaxing afterwards at the pool or bobbing around in the Caribbean.
Were you able to connect with stylists from other countries while you were over there?
Gosh! This was where you were spoilt! There were so many opportunities to meet with people while you were having breakfast or dancing the night away on the beach, I’ve had so many messages from my new best friends and we are talking about everything! New techniques to everyday salon management issues. It’s opened up opportunities for me to visit these new friends in other countries, see their salons and be inspired by them! Now I just need to save, oh and beg my clients to let me have the time off, ha!
What did you love about Punta Cana?
The people!! The weather!! The ocean!! I normally avoid the sea at all costs but the sand was gorgeous and it was lovely to swim then relax on the beach!
Of all the guest Artists appearing at the conference who impressed you the most?
Richard Mannah. He has a relaxed but polished approach to education, he delivered gorgeous hair cuts and colours while inspiring you to be professional, be proud and be passionate about what we do!
In your opinion was the trip worthwhile and did you come home feeling reinvigorated and inspired? I feel truly blessed to have had the opportunity to attend GDE. I can’t wait to explore some of the ideas that I have and share with my staff and clients what I have learnt.