Kevin.Murphy FUTURE.LOVE Showcase in Las Vegas!

Kevin Murphy

KEVIN.MURPHY presented their FUTURE.LOVE show at the stunning ARIA Resort & Casino in Las Vegas in September. It was an awe-inspiring, live display of the latest trends in hair, presented by the KM international Masters team alongside Kevin Murphy himself.

The show opened with a performance by Minnesota-based singer Chastity Brown, while the KM team showcased looks inspired by retro trends from the ’50s and ’60s through a modern lens. Kevin Murphy’s inspiration behind the looks was to capture nostalgic details with the volume and shape while capturing a more modern take on the style through the texture of the hair.

Later during the show, the crowd was treated to a light-up dance performance by iLUMINATE, before Kevin himself took the stage for live demonstrations of how to create the looks. The team shared their favourite styling, colouring, and cutting techniques with the crowd, and even shared insider tips on innovative ways to use KEVIN.MURPHY products.

Later during the show, the crowd was treated to a light-up dance performance by iLUMINATE, before Kevin himself took the stage for live demonstrations of how to create the looks. The team shared their favourite styling, colouring, and cutting techniques with the crowd, and even shared insider tips on innovative ways to use KEVIN.MURPHY products.

Diana Beaufort, Reds Salon:

“I was incredibly privileged to attend the remarkable Kevin Murphy Future Love conference in Las Vegas. Huge thanks to Pip and Russ from Crew Distributors for making this possible. What an experience!

Las Vegas is mind-blowing enough without adding the incredible Future Love show into the mix…where do I begin! Utilising the crème of the Las Vegas show resources, plus a contingent of incredibly talented global stylists and colour masters, the Future Love show definitely didn’t disappoint.

Some highlights were a live band, incredible dance group and a live guitarist accompanying a stylist while he styled hair. The 3-day model prep really showed in the finished, incredibly polished looks.

The Shoot Me seminar that Kevin and his photographer partner, Luis Murphy held, shared hot tips on how to achieve an outstanding photo shoot. There was some real gold and I am looking forward to our next salon shoot.

I also attended the excellent Kate Reid seminar where she shared her best colour formulas on how she achieves beautiful blondes. As a Kiwi amongst 1200 stylists mainly from the USA it would be easy to feel a little intimidated from our little corner of the world. Nothing could be further from the truth. In my experience and observation, we Kiwis are absolutely on trend and ahead of our game.

My favourite take home quote was from Kevin. When asked what his ideas were on future trends, he replied, “Whatever makes you feel good and comfortable with wearing” I love that. This ethos showed in his work, which was so natural and undone, and at the same time exquisitely enhanced the person who was wearing it. When you use great products and colour it makes it so easy.

Kevin shared his commitment to caring for the environment by announcing the use of recycled ocean plastic in future packaging. Personally, it feels so good to be aligned with a company and a product that is committed to preserving our precious planet. I have returned to my salon and team so inspired and motivated. A once in a lifetime experience, I highly recommend.”

Janine Simons from Mane Salon Wellington:

“Future Love was a visual feast! Along with some amazing hair produced by the talented global Kevin.Murphy artistic team, the music, live guitarist and neon dancers made for a great show. These industry events are a great way to be inspired as a hairdresser and salon owner as well as enjoy a night out with industry colleagues. It was a pleasure and a privilege to be there as a guest of Crew Distributors and to be able to bring back hair tips and tricks to share with the NZ industry”