Aurelie de Cremiers has been appointed to the position of Country Manager, L’Oréal New Zealand. In her role which became official earlier in 2018, de Cremiers manages the Consumer Products business and she leads the New Zealand Management Committee. Rodrigo Pizarro, Managing Director of L’Oréal Australia and New Zealand says de Cremiers replaces outgoing country manager Martin Smith and takes over a business in excellent health.
“We are recognised as the leading beauty company in New Zealand with our products found in all major supermarkets, department stores, pharmacies, hair salons and boutiques. With the success she has achieved in 16 years with L’Oréal, Aurelie’s appointment is an exciting development which will further drive our passion to meet the diverse beauty needs of even more New Zealanders.”
de Cremiers joined the L’Oréal Group in France in 2002. She has worked in a variety of product and marketing roles including Consumer Insights and in a centralised global marketing role for Garnier. In 2012 de Cremiers moved to L’Oréal Australia as a Group Product Manager and then Marketing Manager for Maybelline & Essie. Subsequently, she was promoted to Consumer Products Marketing Director.
Under her leadership, de Cremiers took Maybelline New York, to the top make-up brand in Australia, as well as leading L’Oréal Paris Skin Expert skincare and L’Oréal Paris hair colour to the number one positions in the Australian beauty market.
During her time in Australia, de Cremiers combined her market research background with a sharp intuition for products and brands, strong strategic thinking and motivating leadership to drive outstanding results whilst adapting and responding to the needs of the modern digitally native consumer.
“I’m honoured to take on the leadership role in New Zealand. There has been outstanding work done to entrench L’Oréal as the beauty range of choice for New Zealanders. I’m excited to build on this work and make a positive and impactful difference to people’s lives through our people and brands as we look to share beauty with all,” says de Cremiers.
Pizarro adds that de Cremiers track record speaks for itself. “With this calibre of leader, our commitment to be an employer of choice, a top business partner to our retailers, a responsible corporate citizen and a provider of value to our customers is assured.”
With a head office in Ellerslie, distribution centre in Otahuhu and a hairdressing academy in the Auckland CBD, L’Oréal New Zealand represents 19 of the company’s international beauty brands. The Group employs over 190 people from more than 20 nationalities, and actively recruits tertiary graduates in New Zealand each year. Committed to sustainability, diversity and ethical business practices, L’Oréal also supports not-for-profit organisations including Look Good Feel Better, Fostering Kids NZ, and Sustainable Coastlines.
L’Oréal has devoted itself to beauty for more than 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.
Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. www.loreal.com