New Zealand Fashion Week returns in 2021: NZFW will return to Auckland in 2021 after the impact of COVID-19 prompted organisers to cancel this year’s event. The highlight of New Zealand’s fashion calendar will return to the Auckland Town Hall and Aotea Square from 30th August – 5th September.
Organisers are planning a four-day celebration of New Zealand fashion for trade and media, culminating in the much-anticipated public facing two-day celebration for Fashion Weekend, with shows being digitally amplified to reach a larger audience.
New Zealand Fashion Week had recently undergone a resurgence with a revamped location and promotional plan, and 2020 was shaping up to be the most exciting year yet – with incredible plans underway to celebrate 20 years of the event.
However, after the fast and frightening onslaught of COVID-19 organisers made the difficult decision to indefinitely postpone the event in order to protect the health and welfare of stakeholders and participants.
Dame Pieter Stewart, founder and managing director of New Zealand Fashion Week, said the decision to revive the event was taken after positive feedback from sponsors, partners and designers.
Pieter Stewart commented: “The primary objective of New Zealand Fashion Week has always been to support the wonderful creative industry, designers and partners who are fundamental to its success. The impact of COVID-19 on the fashion industry has been severe, with many of our designers facing an unprecedented challenge. We know New Zealand Fashion Week is an important platform to promote our wonderful industry and we promise to work more closely with local fashion leaders than ever before.”
“I have no doubt that New Zealand fashion will come out of this stronger. Next year will be the 20th anniversary of New Zealand Fashion Week – and we look forward to staging a phenomenal event that showcases the best of our local designers.”
“While online platforms have become much more important to designers, digital events cannot take the place of the excitement, emotion and buzz generated at live gatherings, or the value of interacting directly with the consumer and I expect going forward that designers will hold their customer at the centre of their promotions”.
The news of New Zealand Fashion Week’s return has been warmly welcomed by fashion leaders, who highlight its importance as a promotional and commercial platform for the local industry.
Designer Adrian Hailwood commented: “We’ve shown at New Zealand Fashion Week every single year since we began, and we’re thankful to hear the event is returning. It is a hugely important aspect of our overall marketing and sales plan – delivering local and international publicity, whilst also driving new revenue and sales accounts throughout the country. We love the creative outlet for our very glamorous show pieces that get worn at special occasions by our faithful followers”
Elisabeth Findlay of Zambesi added: “New Zealand Fashion Week is the centrepiece of our local fashion industry. It is hugely important not only to the designers, but also to our photographers, stylists, media, creatives, publicists and make-up artists. It has a fundamental role in supporting a significant chunk of our creative industry, and we’re very pleased to hear it will return in 2021.”
Organisers of the event have confirmed returning sponsorship from businesses and government organisations including Heart of the City, ATEED and Activate Auckland, providing the event with a strong platform to relaunch.
Myken Stewart, brand and commercial manager at NZFW, added: “We are thankful for the support of our sponsors partners across the private and public sectors. We have been pleasantly surprised at some of the interesting brands that are participating in 2021, such as Keith Haye Homes and Tattys. Additional sponsorship opportunities are still available, and any brand or business that wants to forge a connection to fashion and style should get in touch directly.”
Last year New Zealand Fashion Week consisted of more than 50 events for over 100 designers and was attended by 30,000 people. Full details on the event programme, sponsor line-up and activation plans will be unveiled early next year.