Parris Goebel world-renowned choreographer and creative director, is now the face of M·A·C Cosmetics New Zealand. Parris’s relationship with M·A·C spans a decade, having purchased her first Ruby Woo lipstick at the age of 15.
This iconic shade exploded in popularity following the release of Justin Bieber’s Purpose: The Movement music video for Sorry, which Parris choreographed, directed and performed in alongside her ReQuest dance crew. The dancers all wore the iconic red lip colour, showcasing the versatility of Ruby Woo across a range of skin tones.
Since then Parris has been at the forefront of the dance industry, joining forces with the likes of Rihanna, Nicki Minaj and Ariana Grande all of whom are past M·A·C collaborators, to choreograph world-class performances, while developing a global cult following of her own.
Parris Goebel embodies M·A·C’s brand DNA as the ultimate trend-setter; unapologetic for her individuality, creativity and empowered approach to makeup.
“It’s an honour to announce Parris as the face of M·A·C New Zealand and to showcase Parris’ signature Ruby Woo lips in the campaign. It was a no-brainer to have a creative risk-taker like Parris front a campaign for M·A·C Cosmetics – a radical beauty brand that has always championed creatives, performers and designers and worked behind the scenes within the industry since its inception. M·A·C has a long-standing relationship with Parris, and I’m personally very proud to have worked alongside her for many years and to see this authentic collaboration come to life.” Kiekie Stanners, M·A·C Senior Artist, New Zealand.
“When I found Ruby Woo, it was just like the perfect red” says Parris. “I always feel like in the evening, or if I just want to look super glam, I’ll do a simple winged eye liner but then make my lip pop with a red lipstick. Ruby Woo always makes me feel bold and sexy.”
Parris Goebel also wears a new Patent Paint Lip Lacquer formula in Polished Prize, a luxuriously creamy, vinyl effect gloss that provides instant moisturization and lasts all day.
The creative campaign, captured by Karen Inderbitzen-Waller, Delphine Avril Planqueel and video director Pictvre, will appear in-store and across M·A·C New Zealand’s digital channels from February, 2020.