Images Pure Style issue




  • 10 Aneia Warner Salon 
  • 12 Pureology Beauty With Meaning 
  • 14 Shades of Copper Which colour will you go next? 
  • 16 V by Vici Styling Holsters 
  • 18 With New Kérastase Genesis Never be afraid of falling 
  • 20 Six Reasons why you should consider these new vegan products 
  • 22 British Hairdresser of the year Nominees 
  • 24 Wabi Sabi Northcote Auckland 
  • 26 The story behind Malibu C 
  • 28 Kenny Duncan Keep your Trimmer Blades Fresh 
  • 30 Chrystopher Benson Matrix Global Artistic Director 
  • 34 Akin Konizi 10 tips to a Winning Collection! 
  • 36 Dyson Corrale Straightener 
  • 38 Kerrie Dimattia Discarded 
  • 44 Akin Konizi 3 Post Lockdown Trends 
  • 45 ghd Rise for Twice the Volume 
  • 46 Shave for a Cure – In technicolor! 
  • 48 The Curtain Closes on Hair Expo 
  • 50 Akin Konizi 5 Cutting Techniques every hairdresser should know 
  • 52 Frankie & Son Barbershop Christchurch – Lisa Feleppa 
  • 54 Angelo Seminara new global ambassador for Goldwell 
  • 56 The Importance of understanding your target market – Alyssa McArley 
  • 58 L’Oréal unveils its next generation Sustainability Targets
  • 60 Australiana by Simone Lee – Perth
  • 66 You are the most important person – Larissa MacLeman
  • 68 Global Beauty Trends
  • 70 Running a salon can be really difficult on your own – Malcolm Gibbons
  • 71 Affinage Professional Colour Competition
  • 72 How a global company dealt with a Global Pandemic
  • 76 Hot New Products
  • 84 Trompe L’Oeil 3D Hair Colour from X- Presion
  • 94 Hooker & Young UK – Prive Collection
  • 102 Sally Brooks UK Aura Collection
  • 106 Kobi Bokshish – Retro Waste
  • 112 Klaus Peter Ochs – Paris
  • 121 F.A.M.E Team UK lead by Errol Douglas – Evolve
  • Cover Credits:
  • Hair: George Alderete
  • Photography: John Rawson
  • Hair Styling: Jill Leitz
  • Makeup: Orlando Marin


Images August September 2020: Letter from the Editor

We’re back! Who would have thought that since our last issue the whole world would have literally turned on it’s head! I hope that you and all of your loved ones have managed to cope with this global pandemic that has unleashed itself upon us. We are very fortunate to be living here in New Zealand and the country has done well to keep Covid 19 at bay. But we can’t afford to become complacent, we must continue to be vigilant. It’s not over yet! 

We should come out of this a little bit more tolerant of other people and understand that somethings in life are just out of our hands and we have to learn to adapt to whatever situation we find ourselves in. Now that we are back in business it’s time to reflect on what we have learned from this. I don’t know about you but I’ve started buying more online and getting our meals from Hello Fresh and the odd Urber Eats. Are we all changing our buying habits? 

I think we must accept that the world is moving more to online shopping and the key to the future is digital. 

Salons need to adapt to keep up with their clients needs. The question is, are you able to say to your customers just click on to our website and you can order any of the products that we recommend here in the salon? It’s a no brainer, this is where you can supercharge your business! 

Reed Exhibitions have announced that they will no longer be continuing on with Hair Expo which is disappointing but entirely understandable under the current circumstances. Hair Expo has for many years been the highlight of the hairdressing calendar and has provided a platform for hair stylists showcasing their talents and for brands to launch exciting new products. Having attended Hair Expo for many years, I for one will miss being able to meet and catch up with many wonderful friends in the industry. 

As part of our new editorial approach, we have decided to feature more people stories so you can be more informed about what everyone else is up to. New salons like Aneia Warner, Wabi Sabi, Frankie & Son and Vicki Bush who has just started a line of Styling Holsters. Top British Stylist Akin Konizi has some great articles for you! Toni&Guy share how this global company of 650 salons coped with Covid 19. 

It’s lovely to be back, enjoy and take care! Sheryl x

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