Wella Professionals Creative Director ANZ, Renya Xydis, will take the role of hair director for the ‘Romance Was Born’ 2018 MBFWA show in May, supported by the EIMI Artistic Team.
Known for their ability to transform any theme or inspiration into a colourful paradise, Romance Was Born creates garments that are more than just wardrobe master pieces. They create immersive, cultural experiences that provoke an emotional response.
The label has garnered respect for its extravagant and theatrical runway shows over the years and will continue to do so this MBFWA 2018 with Wella Professionals, global leaders in professional hair colour, by its side.
“We are thrilled to be partnering with Wella Professionals and Renya Xydis for the first time at MBFWA for our Resort19 presentation. We’ve been long time admirers of Wella’s creativity and Renya’s ability to accentuate all women’s beauty. The partnership with Wella will allow us to express our passions and produce something truly inspirational.” Luke Sales & Anna Plunkett, Romance Was Born Founders.
Collaboration is an integral part of design for Romance Was Born, who choose to collaborate with artists or brands that share its creative passion and are dedicated to their art. As a celebrity and editorial stylist, Renya Xydis continually pushes creative boundaries and over three decades has established herself as a leader within the Australian hairdressing industry.
Together they find creative common ground and build an awe-inspiring relationship between fashion and art.
“I am over the moon that Wella Professionals has partnered with Romance Was Born; Like me, they are inspired by their surroundings, and we share a creative passion that is dedicated to our art. I can’t wait to help Anna and Luke bring their vision to life, using my go-to Wella Professionals EIMI products to create styles that reflect the collection and push the boundaries of expectation.” Renya Xydis, Creative Director.
Day to day Wella Professionals are inspired by diverse cultures, personalities, eclectic styles and urban trends from across the globe, which shape our individual style and unique identity. The EIMI range by Wella Professionals was created with this in mind, inviting you to share your style through a language of individuality, perfectly positioned for its partnership with Romance Was Born.
“Romance Was Born create more than just clothing. Every look – from the clothes to the hair – is considered a work of art. Wella Professionals believes in the freedom of creativity, which is why we are proud to be partnering with such a pioneering Australian brand that reflects our values and vision.
Our styling collection, EIMI, is grounded in self-expression, which goes hand-in-hand with fashion. Our EIMI Artistic Team, led by our Creative Director, Renya Xydis, are bold and brave in their approach to hair, which we feel sits perfectly with the ethos of Romance Was Born. I can’t wait to see the results
of our partnership come to life!” Jerome Toulza, General Manager – COTY Professional Beauty ANZ.
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