A world-first collaboration between Sustainable Salons and Dresden Vision….
Earlier this month we were invited to a very interesting evening event at Dresden Vision on Ponsonby Road.
This occasion marked the launch of the ‘Shampoo Collection’ – the world’s first sunglasses, prescription sunglasses, and prescription glasses frames created entirely out of recycled shampoo bottles!
Sustainable Salons has taken its innovative approach to the next level by turning trash into trends through a closed-loop collaboration with eyewear giant, DresdenVision.
Plastic shampoo bottles collected from Sustainable Salons’ members across Australia and New Zealand are recycled into black signature Dresden frames.
For those of you who are maybe not aware of how it works, Sustainable Salons is a comprehensive resource recovery program designed for the salon environment.
They collect pre-separated materials from salon businesses and find recycling and repurposing solutions to keep up to 95% of their waste out of landfill and in circulation.
The Dresden glasses system is a sustainable alternative to the cyclical, disposable, eyewear fashion industry.
The company, co-founded by Bruce Jeffreys and Jason McDermotts, is on a mission to bring high-quality, sustainably made glasses to the globe.
With the current recycling landscape being so uncertain, Paul Frasca, Sustainable Salons’ Co-founder and Managing Director and Bruce Jeffreys, Dresden Vision’s Founder, are proving that pushing boundaries and thinking outside the box can result in gamechanging ideas.
Paul Frasca says, “The Shampoo Collection’ is an incredible introduction to the consumer market for the Sustainable Salons team.
Through our work, we’ve so far rescued 89,900kg of plastic from landfill and given it a new life through a range of products.
We’re excited to be collaborating with Dresden Vision, a company that shares our same sustainable values.”
“It’s a chance for us to not only create the world’s first closed-loop product created entirely out of shampoo bottles but also to educate consumers about the impact their lifestyles can have on the environment.
If you’re having your hair done at a salon, what is their recycling policy? Are they adding to the problem or becoming part of the solution?
When you visit a salon that uses Sustainable Salons, you know that your waste isn’t going to landfill and that’s the message we want to share.”
Founder of Dresden Vision, Bruce Jeffreys says, “This project is something we’ve always dreamed of; linking up with a business that has a waste problem and collaborating to create a new, exciting product.
It’s not only amazing in terms of recycling waste but we also hope it acts as a catalyst to encourage innovative thinking for future uses of waste plastics.”
ABOUT SUSTAINABLE SALONS:
As the first comprehensive resource recovery program designed for the salon environment, Sustainable Salons has been awarded several industry accolades for its innovation and business performance.
The company specialises in collecting up to 95% of the salon bin and redirecting all material for reuse, recycling and repurposing solutions, while rewarding each salon’s recycling efforts with useful items and savings for their business.
All the proceeds from recycling are donated to OzHarvest (Australia) and KiwiHarvest (New Zealand); both charitable organisations are dedicated to fighting food waste and feeding the most vulnerable in our community.
Sustainable Salons is also the largest collector of ponytails in the Southern Hemisphere.
All collected ponytails 20cm or longer are distributed to charitable organisations to create wigs for those suffering from cancer or alopecia.
The Sustainable Salons team continues to work tirelessly to find recycling and repurposing solutions for 100% of the waste produced in the salon environment.
Consumers looking to make a greener choice for their next hair, beauty or pet-grooming service can search for the nearest Sustainable Salon via the Salon Directory on www.sustainablesalons.org/storelocator.
Salons interested in joining the program should visit www.sustainablesalons.org and register their details; the Business Development Manager in their area will be in contact directly.
ABOUT DRESDEN VISION
Dresden Vision is on a mission to bring high-quality, sustainably made prescription glasses to anyone in the world, no matter where they live and how much money they have.
Co-founded by Bruce Jeffreys and Jason McDermott, the Dresden team are passionate about doing things in an ethical, socially and environmentally sustainable way, across all operations.
With a passion for creating high-quality glasses in a way that actually makes a positive net impact on our environment, The Dresden glasses system is a sustainable alternative to the cyclical, disposable, eyewear fashion industry.
Dresden offers interchangeable and replaceable parts, affordable glasses with high-quality lenses, all backed with a lifetime warranty.