Stylist Josh Wood has been appointed Redken 5th Ave Global Colour Creative Director!

Wood joins Global Creative Director Guido Palau, fashion’s most visionary hairstylist, creating the season’s top styles and colour trends. Wood and Palau are an intricate part of the fashion world, enjoying close relationships with many top designers and leading trend-setters. The duo serves as a bridge back to Redken, contributing ideas to new innovative products and services, ensuring the brand maintains its strong connection to fashion!

The career trajectories of Wood and Palau serve as an inspiration to hairdressers as they have made strides elevating the craft of hairdressing bringing it forward to the masses. In particular, Wood aims to elevate hair colouring and make it as visible and celebrated as hair styling.

“As a colourist, I’ve worked in basements for 18 years and I didn’t see sunlight,” jokes Wood. “I wanted to take colour out of the basement… and to be recognized as an expert in a creative way. I felt that if you worked really hard and challenged yourself, there was no reason why colour couldn’t have equal status.”

Nowhere was this more evident than at Alexander Wang’s Spring/Summer 2018 NYFW show where ‘Rose Quartz’ hair debuted and immediately became the must-have hair colour of the season. Taking inspiration from a Kate Moss look from the ‘90s, Wood took a very bespoke approach to transforming model Stella Lucia.

“There’s an element about hair colour like it’s makeup that Stella can be this colour today and another colour tomorrow,” Wood said. “We are referencing the ‘90s and making it feel right now…here in New York. For me it shows that you can have a very personalized tone of pink that suits your complexion, it’s not just one shade of pink.”