On Saturday 3rd March, Sydney was awash with glitter as Sydney Gay & Lesbian Mardi Gras took over the city. Wella Professionals led a team of 80 stylists and brand representatives down Oxford Street, Sydney, as a loud, proud major partner of Sydney Gay and Lesbian Mardi Gras, celebrating every colour of the rainbow via its campaign message #LoveInColour.
For over 130 years, Wella has been delivering innovations and services that enable hair stylists and their clients to feel the best version of themselves. Wella Professionals recognise that hair is an integral part of your identity, and mirror Mardi Gras’s inspirational spirit through the community’s bold celebration of self-expression, colour and creativity.
The Wella Professionals float was one of 195 in the parade, which featured 12,300 participants. Drag talent Krystal Kleer, vibrantly waved and whipped her hair to Willow Smith’s ‘Whip My Hair’, to an estimatedcrowd of 500,000 supporters, lining the parade routes. Krystal Kleer was also part of the Cher tribute performance at Taylor Square.
Krystal Kleer’s drag persona is renowned for her eclectic collection of wigs and hair creations, which she co-creates herself, including her Mardi Gras ensemble from Saturday night, with help from Wella Professionals Technical Educator, Justin Barbirotto.Jerome Toulza, General Manager, Coty Professional Beauty Australia & New Zealand comments, “The hairdressing industry is one of the most representative of the LGBTQI community, and as part of the COTY family, our mission is to celebrate and liberate the diversity of your beauty.
Our Wella family is a creative, courageous and inclusive one, so we could not think of a better partnership than with Mardi Gras, and we had a fantastic time celebrating at the 40th anniversary parade on Saturday.”